AUTHOR1K ¡ FOR AUTHORS DONE BURNING MONEY ON BOOKS THAT DON'T SELL
Turn your books into the business they are.
A 12-month coaching program that takes you from random tactics and burned ad budget to a real author business â books that find their readers, profitable ads, and royalties you can rely on.
$1,000/month is only the first milestone â it's the floor for where we take it next.
28 20Â Author1K Live Spots Remaining
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Enrollment Closes Tuesday, August 4th, 11.59pm PT
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Taught 3,582+ self-published authors
The honest truth
Most authors get the order wrong.
Youâve been told to run Facebook ads.
So you do. And they donât work. So you tweak the ad, then the audience, then the budget, then the creative. Nothing moves. You blame the platform. Or you blame yourself. Or both.
Hereâs what almost nobody tells you: the ads probably arenât the problem.
If your cover doesnât convert, no ad can save it. If your blurb doesnât sell, no ad can save it. If your book page isnât dialled in, no ad can save it. If you have no email list to catch the readers your ads bring in, no ad can save it.
The ads didnât fail. They just showed you what was already broken underneath.
The problem isnât that you havenât tried hard enough. The problem is the order.
The worldview
Foundations first. Then one platform mastered. Then scale.
Thatâs the sequence. In that order. Not another one. Skip a step and the whole thing wobbles. Do it in order and it compounds.
01
Foundations
Cover, blurb, book page, categories, keywords, pricing, A+ Content, email list, read-through. The unglamorous stuff that decides whether readers hit buy or scroll past, whether they read 1 book or 10 books of yours.
02
One ad platform, mastered
Author1K shows you how to run Facebook, Amazon and BookBub Ads, step-by-step. Not a hundred tactics. The exact setup, testing method and scaling rules I use myself and with clients.
03
Scale
Only when the foundations hold and one ad platform is working. Youâll know when. And youâll know exactly where the next dollar should be spent, how to spend it and where not to spend your money (or your time).
I donât teach this stuff because itâs clever. I teach it because itâs the only thing that holds up when you look at authors who are actually earning consistent royalties from their books, month after month.
Why this exists
The moment this program had to exist.
I used to teach one thing at a time. Individual courses. A Facebook Ads course. An Amazon Ads course. Authors would buy them, work through them, and then email me a few weeks later saying:
“Matt, the ads still aren’t working. Here’s my book — can you look?”
I’d look. And within about thirty seconds, I could usually see exactly why.
The cover didn’t match the genre. The blurb read like a synopsis. The book page had the wrong categories. There was no read-through set up between books. There was no email list catching anyone the ads brought in.
The ads were doing their job. They were bringing traffic. Everything downstream was leaking.
I could keep selling ad courses to authors whose foundations weren’t ready — or I could build one program that teaches the whole thing, in the right order, with me alongside you while you do it.
So I did. This is Author1K.
It’s the only paid thing I sell. Everything else — the newsletter, the free content, the tools — feeds into Author1K or sits alongside it. When I say I’ve bet the business on it, I mean it.
The philosophy
You want a writing career. Not a marketing career.
I call the way I teach Strategic Laziness.
It doesn’t mean lazy. It means maximum impact for minimum ongoing effort. Set the machine up properly once, so it keeps running without you living inside your ads dashboard every day.
You have a day job, a family, a next book to write, and a life outside all of it. You don’t have time for a fifty-hour course full of tactics you’ll forget by Friday.
So I teach short, doable lessons. One next step at a time. I tell you what to focus on and — more importantly — what to leave alone.
The goal is a business that runs quietly enough that you can spend your best hours writing.
Straight talk on fit
Who is Author1K for?
Self-published authors with at least one book out who want a proven system in their business, not another stack of disconnected hacks. $1,000/month is just the first milestone â not the ceiling.
This is for you ifâŚ
- âYouâve published at least one book
- âYou treat your writing as a business, or you want to
- âYouâre tired of random tactics and forty-hour courses you never finish
- âYouâre willing to fix your foundations before running ads â even the parts you thought were fine
- âYou want a clear next step for the next 90 days, not a to-do list of 300 things
This isnât for you ifâŚ
- âYou havenât published a book yet
- âYouâre looking for a magic bullet or a done-for-you service
- âYou want a get-rich-quick promise
- âYou want to skip the foundations and jump straight to scaling ads
- âYou want fluff, hype, or pushy sales talk (Iâll save us both the frustration)
what author1k is
A coaching program. Not another course.
Three things, working together.
The Curriculum
Eight chapters of video lessons, self-paced. Four pillars: foundations, audience, advertising, optimization. Built from six years of running my wifeâs business and coaching authors through their own.
AuthorOS
A custom AI coach trained on my methods. Review blurbs, audit ads, plan your next move â whenever youâre stuck, without waiting.
Live Office Hours (Live members only)
Monthly Office Hours â bring whatever youâre stuck on, get answers live, watch the replay if you canât make it.
The four pillars
What you will actually build.
Foundations
Covers, blurbs, categories, and book pages, built so a book that's sitting there collecting dust becomes a book that sells.
Audience
Email lists, reader magnets, and welcome sequences. The asset that makes every future launch easier than the last.
Advertising
Facebook, Amazon, and BookBub Ads â mastered one platform at a time, so every dollar starts working for you.
Optimization
The numbers, the routines, and the systems that turn $1,000/month from a goal into a baseline.
The transformation
What changes?
Your book page converts. Your email list builds itself. You stop guessing at ads and start scaling what’s working. $1,000/month becomes the floor, not the goal. And your best hours go back to writing.
The curriculum
Eight chapters. Built in order.
Each chapter builds on the last. No skipping ahead. No filler. Every lesson earns its place.
In a member’s words
“Matt doesn’t deliver ‘fluff’. He starts you at the beginning and takes you step-by-step to keep you on track to be successful. Matt knows his stuff, and it’s amazing how he’s helped me move forward with my author business.”
— Anita E Crist
Proof
What three months can look like.
Steve started Author1K shortly after publishing his first book. He fixed his cover, blurb, and positioning. Then he ran the ads.
MONTH 1
$700
Royalties
MONTH 2
$2,700
Royalties
MONTH 3
$6,000
Royalties
Steve started Author1KÂ shortly after publishing his first book. He fixed his cover, blurb, and positioning. Then he followed the program, and the results above speak for themselves.
AuthorOS
An AI coach. Built just for authors.
AuthorOS is my custom-built AI tool — but it’s not ChatGPT with a coat of paint. It’s trained on my methods, tuned for authors, and ready whenever you’re stuck.
Review your blurbs.
Paste yours in, get specific feedback on what's working and what's not. Ask AuthorOS to write you a brand new blurb written specifically for your book, your genre tropes, for your ideal readers.
Audit your ads.
Drop in your Facebook, Amazon, or BookBub ad performance â get back the exact reason it's not landing, what to scale, what to turn off, what to test next.
Plan your next move.
Launch plans, pricing, comp authors, KENP analysis â tailored to your genre and your situation.Â
In a member’s words
“Using AuthorOS feels like I have Matt sitting with me, coaching me through my marketing. I’ve used it to refine my blurb, build new Facebook Ads, and tweak ongoing strategy week by week.”
— Rebecca Chastain
inside the live office hours
Bring what youâre stuck on. Leave with answers.
Office Hours are part of Author1K Live â more on that below.
Each Office Hours call is 60â90 minutes, monthly, with me and the rest of the Author1K Live community. Bring what youâre stuck on â ads, blurbs, book pages, positioning, whatever â and get the answers you need to move forwards.
Canât make it live? Submit your question in advance and watch the replay.Â
Results
What Author1K members are actually seeing.
Real authors. Real numbers. Their words, not mine.
âI started Author1K right before publishing my first book. Thought I was ready. I wasnât. I went back and fixed my cover, blurb, and positioning because of this program.
Thatâs the difference between a book sitting there and a book that sells. Then I followed what Matt teaches on Facebook Ads and actually executed.
Month 1: $700. Month 2: $2,700. Month 3: pushing $6,000 and hit number 1 in my genre multiple days. Itâs called Author1K â I guess Matt meant the first month.â
âEverything has shifted in the past 6 weeks. AuthorOS challenged me to stop what I was doing, finish my third book, rebrand the whole series. I launched a lead-up email programme, built a launch team, will re-launch the rebranded series in July. Iâm writing book 4 with renewed confidence and even have an outline for book 5.â
âThis has been incredible so far. AuthorOS lets me get immediate feedback on my ads, cover copy, and marketing strategy, which keeps me from spiralling or focusing effort on the wrong thing. The Office Hours calls have given me specific feedback that has been invaluable. Author1K has made me feel confident in my advertising, and Iâve never had that confidence before.â
âI was hesitant to join because Iâve been burned by other programs. But Matt doesnât deliver âfluffâ. He starts you at the beginning, even if you are published, and takes you step-by-step. He teaches one platform at first to get you moving in the right direction. Matt knows his stuff.â
âThis is the first time I feel I have a path forward for our business to be sustainable. Matthew outlines a very systematic approach to all aspects of the book production and marketing process. AuthorOS feels like Iâm getting one-on-one time with Matthew.â
âIâm not rushing myself, but Iâm steadily working away, getting my books advertising ready. It takes as long as it takes. The videos are good â nugget of gold in every one â but the jewel in the crown has been AuthorOS. Totally worth the investment.â
â25 books published, and I still wanted something to fill in the missing pieces. MORE THAN WORTH THE MONEY. Book sales and KENP reads have already increased in just a few short weeks.â
âI tweaked my blurb using AuthorOS and the sales of that book picked up immediately. I feel I can always get detailed answers with Mattâs AI. Excellent information with no attitude.â
âIâd recommend Author1K not just because itâs effective but because of Mattâs holistic approach. He makes some incredibly wise recommendations that may at first seem counterintuitive, but they take into consideration the fact that you are one person, with limited time, budget, and perspective.â
âWhen I first published on Amazon, I had no training. Mattâs class is VERY easy to follow and full of information. Great for authors to learn the art of marketing. Well worth the cost.â
âThere are many courses and many âexpertsâ out there but Matthew Holmes Author1K is different. Matt doesnât make grandiose claims. He gives practical and actionable advice without sugar-coating anything.â
Hi, Iâm Matt.
Built for authors by someone who gets it.
In 2020, my video production business collapsed overnight. With twin boys on the way and our only income stream gone, my wife and I went all-in on self-publishing her books.
Our first month: $133 in royalties. Not exactly life-changing.
But we figured out what actually worked. Foundations. Systems. Data-driven decisions.
Fast-forward to today: my wifeâs books have earned over $750,000 in royalties. And Author1K is everything I know, distilled into one system.
Iâve coached other authors through the same arc. One came in doing $500 a month from her books, frustrated, feeling stuck. Just over a year later she was clearing more than $20,000 a month â because she stopped guessing at ads and started fixing her foundations first.
Another came in doing under $200 a month. Ads always in the red. In the space of a little over three months she was doing more than $1,100 a month â and, more importantly, well in the green. Same book. Same author. Different system underneath.
Author1K is what I wish Iâd had when we were starting out. $1,000/month is the first milestone â but as those authors show, itâs just the floor.
EnrolLment closes
Tuesday, August 4th at 11.59pm PT
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28 20 Author1K Live Spots Remaining
Two ways to learn Author1K
Which format fits your life?
Same curriculum, taught two ways. One built for solo work. One built for a room. Not a ladder â a choice.
For the author who works better alone
Author1K ¡ Self-Study
The full curriculum, on your schedule. AuthorOS on demand whenever you need feedback. Do the lessons between drafts, when the kids are asleep, or in the fifteen minutes before your day job starts. No calls to schedule around. Move at the pace of your actual life.
- âFull 8-chapter video curriculum, self-paced
- âAuthorOS â your custom AI coach, unlimited access
- â12 months access. No subscription. No upsells
- âPayment plans available at checkout
âIâm not rushing myself, but Iâm steadily working away, getting my books advertising ready.â
â Anne Butler
For the author who wants other authors around them
Author1K ¡ Live
Everything in Self-Study, plus monthly Office Hours where you bring your work and get answers live â ads, blurbs, book pages, whatever youâre stuck on. Small cohort. Direct answers from me. For the author who thinks better out loud.
- âEverything in Self-Study
- âMonthly Live Office Hours with me â bring what youâre stuck on
- âReplays inside the membersâ area if you canât make it live
âThe Office Hours calls have given me specific feedback that has been invaluable. Author1K has made me feel confident in my advertising, and Iâve never had that confidence before.â
â Ginny B. Moore
Not sure which is right? Both open the same door. Self-Study you walk through alone. Live, you walk through with me alongside you.
Questions I get a lot
Straight answers.
What’s the difference between Self-Study and Live?
I’ve been burned by courses before. Why would this be different?
I’ve tried Facebook ads before and they didn’t work.
I’m not techy. Will I be able to do this?
How much time do I need to commit?
I only have one book. Is Author1K still for me?
I already have a big backlist. Is this too basic for me?
What genres does Author1K work for?
How much budget do I need for running ads?
When are the Office Hours?
Is $1,000/month the destination?
READY WHEN YOU ARE
Author1K closes Tuesday, August 4th.
11.59pm PT. Pick the format that fits your life â solo, or with me alongside you â and letâs build the your author business, on your terms.
